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Sit'n'Sleep's Shtick Switch Swings Sales

by Off-Ramp®

Why is this man (business writer Mark Lacter) smiling? He just got a good night's sleep and did an interview with Off-Ramp's John Rabe about Sit'n'Sleep. After a dip in revenue, the mattress store switched ad strategies, retiring longtime harried accountant Irwin.

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