Founded in 2006, GOOD Magazine dedicates itself to finding ideas that are sustainable, prosperous, productive and creative. In their latest issue, they try to find the next big thing. Ideas that would have an impact in the immediate future.
Amanda Hess, the Lifestyle Editor for GOOD, followed a porn star named James Deen who doesn't have the typical fan base one would expect. Hess says that "the community that seems to be most impressed by him are really young girls and I think part of that is because he's also young comparatively. He's 25 years old". Deen has been changing the way the porn industry utilizes male porn stars. His approachable looks and sensual gestures while he's in action "makes it really accessible and fun and not scary" for women according to Hess.
Zak Stone, the Daily Editor for GOOD, thought that high end expensive coffee bars would be the next big thing. "A lot of people in the coffee world will say that right now is the golden age of coffee. People in cities around the world have access to the best coffee that they've ever had access to," he says. Pricey places such as Intelligentsia and LA Mill in Silverlake serve coffee that costs up to $6.00 a cup. These places are continually expanding with places like Cafe Dulce popping up in Little Tokyo. Pasadena is now home to the newest Intelligentsia coffee house.
While Stone believes that high end coffee bars are on the rise, Time Fernholz, the Business Editor, predicts that Azteca TV, a Spanish language network in Glendale, might be the next big thing. Fernholz believes that "their challenge is that they want to reach younger people. There are a lot of second and third generation Latinos in the United States who don't necessarily want to watch what their parents and grandparents have been watching for a long time". Unlike Univision and Telemundo, Azteca focuses on programing that aims at a younger crowd, such as reality TV. Fernholz believes that it's a bold move for Azteca, one that could possibly affect his credibility as a Journalist. "If it works, maybe they will have a huge success and I will look really smart. But if they fail, then I'll just look like a big idiot, so that's Journalism."