"My Imported Bride" on Off-Ramp for April 14, 2012

PST PM - Post Mortem on Pacific Standard Time with Getty Fdn Director

April 16, 2012: Off-Ramp host John Rabe is deep in thought at Getty Foundation chief Deborah Marrow speaks at the annual Getty Press Luncheon..

Linda Vallejo

Kevin Ferguson/KPCC

Pacific Standard Time artist Linda Vallejo at Boyle Heights' Evergreen Cemetery

spine approach 5

Photo by Lisa Brenner

Jan 22, 2012: Pacific Standard Time public art piece, "Spine of the Earth"

Carl Stone

L.A. experimental music pioneer Carl Stone, set to perform Saturday as part of the Getty's Pacific Standard Time celebration.

UPA

The LA-based United Productions of America animation house changed the face of animation and heavily influenced design. So how come, animation expert Charles Solomon asks on this week's Off-Ramp, isn't UPA featured in Pacific Standard Time?

Valentine's "Gray Column"

Courtesy of the Getty

Valentine's "Gray Column" on public display for the first time at the Getty. The sculpture is twelve feet high, eight feed wide and 3500 pounds.

Mercer 19690

José Clemente Orozco

(Prometheus, 1930) An image from a Pacific Standard Time exhibition, MEX/LA at the Museum of Latin American Art.


The body is still warm (there are still a couple exhibits ongoing) but Pacific Standard Time, perhaps the world's most ambitious art endeavor, wrapped up at the end of March. All the numbers aren't in yet - the official post mortem isn't until this summer - but it seems clear that PST was a success.

It began as an effort to preserve fragile archives of art created in Los Angeles in the post-war period, and blossomed into a full-scale celebration of the region's creativity and impact on the greater art world, involving scores of museums and galleries - and radio stations including 89.3-KPCC.

At the Getty's annual press luncheon, Deborah Marrow, director of the Getty Foundation, said she's already looking forward to the next huge collaboration... in a few years, please.

In brief, two of the things Marrow said went right:

-- They allowed time and resources for research - about five years.
-- The joint marketing campaign worked. Everyone was saying "Pacific Standard Time."

"And I would say our initial goal, which was to rescue an endangered history, has been met. These exhibitions told the story - told many many stories - of art in LA int he post-war decades, and now there are 30-some odd catalogs that remain to document that history, and archives that are accessible for future research."

What didn't work? Too soon to tell, Marrow says, since all the museum and gallery attendance figures won't be in for months.

Marrow says many of the organizers have already been contacted by other cities and organizations to explain how it happened, and how it might work for them.


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