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The Hollywood sign: Still turning heads at 90




A replica of the Hollywood sign was put up in Bronson Canyon for the 1974 film Day of the Locust.
A replica of the Hollywood sign was put up in Bronson Canyon for the 1974 film Day of the Locust.
Marc Wanamaker/Bison Archives
A replica of the Hollywood sign was put up in Bronson Canyon for the 1974 film Day of the Locust.
The original Hollywoodland sign advertised a real estate development in 1923.
A replica of the Hollywood sign was put up in Bronson Canyon for the 1974 film Day of the Locust.
Caltech students altered the Hollywood sign in 1987 to read CALTECH.
Marc Wanamaker/Bison Archives
A replica of the Hollywood sign was put up in Bronson Canyon for the 1974 film Day of the Locust.
The original Hollywood sign high above Beachwood Canyon shown here in 1923.
A replica of the Hollywood sign was put up in Bronson Canyon for the 1974 film Day of the Locust.
A deteriorating Hollywood sign made of wood in 1959.
A replica of the Hollywood sign was put up in Bronson Canyon for the 1974 film Day of the Locust.
The Hollywood sign is lit up in 1978.


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Hard to believe that a sign for a real estate development became the symbol for the entertainment capital of the world – Hollywood. Harder still to believe that it’s marking its 90th birthday this year. Marc Wanamaker is a historian and lover of all things Hollywood, and  he talks about the ups and downs of the landmark with Patt Morrison at the W Hotel in Hollywood, within sight of those iconic nine letters.