May 6, 2013: LA Mayor Eric Garcetti clowns at Pacific Standard Time LA/LA event in downtown LA, at which the Getty Foundation announced $5m in PST LA/LA research grants. L-R: Mark Siegel, Chair, Getty Board of Trustees; Deborah Marrow, Director, Getty Foundation; Eric Garcetti, Mayor of Los Angeles; Roxana Velásquez, Maruja Baldwin Executive Director, San Diego Museum of Art; Michael Govan, Chief Executive Officer and Wallis Annenberg Director, LACMA; Jim Cuno, President & CEO, J. Paul Getty Trust.
John Rabe talks with LA Mayor Eric Garcetti and others about Pacific Standard Time LA/LA, an art exhibit that begins September of 2017 and is organized and largely funded by the Getty Foundation.
"I think the last Pacific Standard Time was the envy of cities around the world. They looked to us, and they said, 'Wow! Los Angeles actually did that? A place that's known for its silos and its multiple cities and its divisions, was actually unified.'"— LA Mayor Eric Garcetti
In 2011, dozens of cultural institutions, big and small, took part in the first Pacific Standard Time, which focused on the LA art scene and reportedly gave a $280m boost to LA's economy. Tuesday, the Getty Foundation announced $5 million in grants to help fund research for the research stage of the next PST event: Pacific Standard Time LA/LA.
"(Pacific Standard Time) LA/LA will encompass exhibitions about the artistic connections between Los Angeles and Latin America, about the relationships between Latin America and the rest of the world, about the history of exchange among Latin American countries, or about the Latin American diaspora." — The Getty Foundation website
There are 41 recipients, from the Armory Center for the Arts in Pasadena ($140,000) to the Vincent Price Art Museum at East Los Angeles College ($150,000), to dozens of smaller and larger institutions in between.
At Tuesday's event, LA Mayor Eric Garcetti said he hopes PST LA/LA will surpass the first version in terms of art and impact on the local economy:
"You know, we have an embarrassment of cultural riches in Los Angeles, probably more great museums than anywhere else on the face of the earth. But in the past, we haven't stitched them together. The first Pacific Standard Time actually brought all these institutions together, and I said, 'We've got to keep doing this.' This second iteration is going to be great because it's going to celebrate Latin American and Latino art here in what is the international art capital, but also the northernmost capital of Latin America. This is good for jobs, tourists, art, and culture."
Garcetti is something of an artist himself — he has a very popular Instagram photo account — and since he is Latino, I asked if his photos will be in Pacific Standard Time LA/LA.
Yes, he replied tongue-in-cheek, "at the Getty ... in whatever their main gallery is, and probably all over the city. This stuff is going for a lot of money these days."
RELATED: John Rabe's Instagram photos
Listen to the audio to hear Mayor Garcetti and a host of other movers and shakers in the art world tell us about PST LA/LA, including MOCA's Philippe Vergne, MoLAA's Stewart Ashman, the Getty Foundation's Debroah Marrow, LACMA's director Michael Govan and curator Howard Fox, the Vincent Price Museum's Karen Rapp, and LA Times' art critic Christopher Knight.