A river runs through Off-Ramp for June 7, 2014

Off-Ramp fails in blatant attempt to cash in on #HiddenCash frenzy

John Rabe

Some #HiddenCash is still out there.

Last weekend, LA was like a scene out of "It's a Mad, Mad, Mad, Mad World," with crowds of people scrambling over each other to find the #HiddenCash in Burbank, Echo Park, San Marino, Pasadena, and Hermosa Beach.

(Pasadena HiddenCash winner Cassandra Mercury. Image: Nuran Alteir)

So you could understand if I wanted to get in on the action, and gin up some buzz about Off-Ramp. Not being a millionaire real estate developer like @HiddenCash, I scaled it down. I hid a couple $1 bills in LA and Tweeted clues to my followers, like this:

One week later, @HiddenCash has moved on, but - as you can hear in the audio of my interview with George Cossette of Silverlake Wine -- my dollars are still there, and I have to wonder if maybe I should have upped the ante? I haven't even bothered to retrieve the money.


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