Tomorrow you can literally vote for lower taxes. A candidate running for Los Angeles Country assessor changed his middle name to this catchy campaign phrase, so it will appear on voter's ballots. Underneath candidate names are occupations, but what goes into verifying employment? One candidate running for the Board of Equalization got a job on the board, held it for a few months, quit, and now the very office she is running for is listed as her occupation. So how important are names and occupations on the ballot? Apparently for judges these title are very important as they are know to voters by little else. Bob Stern, president of the Center for Governmental Studies, Joe Cerrell, consultant for judicial campaigns, and Judge Dan Thomas Oki discusses the political consequences of names and occupations.