Flying high in a recession, Sir Richard Branson shoots for the moon

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Sir Richard Branson changed the face of marketing and of aviation with his 'Virgin' empire. He takes us on a journey into the future of flight, including the kind that goes straight up -- into space. What in the world, or the outer-world, is on Sir Richard's mind?

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Sir Richard Branson changed the face of marketing and of aviation with his 'Virgin' empire by following two basic principles: sell cheaper tickets than your rivals on already well-traveled routes and make flying fun (offer WiFi and videogames). In just two years, Virgin America has muscled its way into major airports and floated in a dire air traveling climate, but competitor airlines are beginning to take note; the U.S. Department of Transportation is looking into competitors’ accusations that Virgin America violates citizenship laws with Brit Branson’s investment in the company. Patt talks with Branson about the future of flight, including Virgin Galactic, which promises to make space travel affordable to tourists.

Guest:

Sir Richard Branson, founder and president of Virgin Group, which has expanded into aviation, hospitality and leisure, telecoms and clean energy through more than 200 companies worldwide; Branson was also awarded a knighthood in the Queen’s Millennium New Year’s honors list for “services to entrepreneurship”


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Wednesday, February 29, 2012
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