CBS to Focus on the Family during 2010 Super Bowl
Jim Dobson, CEO of the group Focus on the Family (C) points as his wife Shirley looks on (R) during an event marking the 'National Day of Prayer' in the East Room of the White House May 1, 2008 in Washington, DC.
In a reversal of its policy to refuse advertising from advocacy groups, CBS has agreed to sell 2010 Super Bowl time to Focus on the Family for an anti-abortion spot featuring Florida Gators quarterback Tim Tebow and his mother Pam Tebow, who was apparently advised by doctors to have an abortion while pregnant with Tim. In the past, CBS has turned down ads from the United Church of Christ, PETA and Moveon.org, begging the question: why now?
Guests:
Sasha Strauss is the founder of Innovation Protocol, a management consulting firm focused on brand marketing; he also teaches and lectures on brand marketing at USC, UCLA and UC Irvine
Gary Schneeberger, vice-president of Ministry Communications at Focus on the Family
Rev. Ben Guess, Director of Communications for the United Church of Christ
- Patt Morrison for January 21, 2010
- The death of McCain-Feingold, the birth of unlimited corporate campaign spending
- Take a number, please… shorter wait times at your local HMO
- Storm update: it’s still raining
- Investigation of 2008 Metrolink crash finds the engineer ran a red light
- CBS to Focus on the Family during 2010 Super Bowl
- Ed Harris in “Wrecks”
Also on this episode
Events
Comedy Congress Live
Wednesday, February 29, 2012
7:30 p.m.
- 9 p.m.
The comedic material emanating from Washington D.C., and state capitols across the country, is enough to make any sitcom writer jealous, even if most of that comedy is unintentional. Our motto on Comedy Congress is that just when politics makes you want to cry, it’s usually best to laugh.
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