Greed and corporate interest score again! When faced with the choice between protecting consumers or maximizing profits, Microsoft chose profits. Back in 2008, Product planners at Microsoft proposed implementing software on Internet Explorer that would automatically block common tracking tools and protect web surfers’ data, but Microsoft executives decided that giving users automatic privacy would make it tougher for the company to profit from selling ads. Instead users are automatically open to tracking tools unless they specify otherwise on their browser. So what’s more important? Customer privacy or advertising revenue?
Nick Wingfield, staff reporter for the Wall St. Journal; author of Microsoft Quashed Effort to Boost Online Privacy