Imagine a world where you can watch anything you want anytime you want. The famous search engine wants to revolutionize the way we watch TV. It’s called, surprise, surprise, Google TV. The user would have to buy a special TV or a set-top box and a keyboard (the iPhone and Android phone work as well). The technology would give the user access to any TV show or movie in Google’s limitless storage capacity. The only hitch is Google TV needs content. Enter the big Hollywood movie studios. They haven’t been willing to hand over their vast libraries of programs. Why? Because a new business model hasn’t been established and it’s pretty unclear how the studios will profit off the deal. Google TV has the potential to be ad free (unlike Hulu or some of the other internet sites) and some industry executives worry that consumers may opt out of their cable and satellite subscriptions if they can watch TV for free on the internet. Hmmm…free TV or pay a cable bill?
Alex Ben Block, Senior Editor, Hollywood Reporter
Barton Crockett, media analyst, Lazard Capital Markets