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Think twice before you 'go pink': The big business of breast cancer




A general view of the atmosphere at the Ready, Set, Pink! event at Bloomingdale’s Newport Fashion Island on October 20, 2011, in Newport Beach, California.
A general view of the atmosphere at the Ready, Set, Pink! event at Bloomingdale’s Newport Fashion Island on October 20, 2011, in Newport Beach, California.
Chelsea Lauren/Getty Images For Bloomingdale's

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There are endless ways for us to contribute to the $6 billion industry that is breast cancer research: runs, walks, run-walks, salad spinners…the list goes on.

In a recent Marie Claire article, writer Lea Goldman asks: “When snuggies go pink, haven’t we hit our awareness saturation point?”

The ubiquitous campaign has everyone “going pink” – including scammers. Prosecutors in New York allege that one group even raised $4 million for breast cancer research and paid for only 11 mammograms. The State Attorney General’s office is asking over a hundred charities to disclose their financials, checking to see if donations end up where they were intended.

WEIGH IN:

How far are scammers willing to go? How intricate are these fraudulent charities? Have you ever been duped and didn’t know?

Guest:

Lea Goldman, deputy editor for Marie Claire