Patt Morrison for October 24, 2011

Think twice before you 'go pink': The big business of breast cancer

Ready, Set, Pink! Event At Bloomingdale's Newport Beach

Chelsea Lauren/Getty Images For Bloomingdale's

A general view of the atmosphere at the Ready, Set, Pink! event at Bloomingdale’s Newport Fashion Island on October 20, 2011, in Newport Beach, California.

There are endless ways for us to contribute to the $6 billion industry that is breast cancer research: runs, walks, run-walks, salad spinners…the list goes on.

In a recent Marie Claire article, writer Lea Goldman asks: “When snuggies go pink, haven’t we hit our awareness saturation point?”

The ubiquitous campaign has everyone “going pink” – including scammers. Prosecutors in New York allege that one group even raised $4 million for breast cancer research and paid for only 11 mammograms. The State Attorney General’s office is asking over a hundred charities to disclose their financials, checking to see if donations end up where they were intended.


How far are scammers willing to go? How intricate are these fraudulent charities? Have you ever been duped and didn’t know?


Lea Goldman, deputy editor for Marie Claire

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