After a relative lull in broadcast advertising by 2012 presidential campaigns, Republican candidates are now increasingly appealing to voters in Iowa and New Hampshire across commercial airwaves.
This boost in campaign ads is manifesting late in the season compared to the previous two election cycles, which is one of the more surprising aspects of a race that has otherwise been highly competitive. The comparative delay of the campaign ad war has been attributed to a variety of causes by analysts, including the abundance of televised Republican debates that have publicized the candidates in a way that could only otherwise be achieved by buying TV commercials. However, with the Iowa caucuses set for January 3rd, candidates are seizing the few weeks before Christmas as their time to strike by way of TV and cable advertising.
The ad wars have begun, but would you be swayed by a 10, 15 or 30 second pre-produced message?
Devin Leonard, writer, Bloomberg Business Week
Daniel Newman, executive director of MapLight