Because of online-only readers, the L.A. Times will soon be charging for access to its digital news, joining a growing list of major newspapers attempting to turn the tide of declining revenues.
Beginning March 5, online readers of the L.A. Times will be prompted to buy a digital subscription at an initial rate of 99 cents for the first four weeks. After that period, digital-only access will cost $3.99 per month. Readers who do not subscribe will be able to read for free 15 stories in a 30-day period. The New York Times famously launched a similar “pay wall” for its Internet content in 2011 and most analysts agree that that program has successfully increased revenue.
How do you get your daily news? And how much, if anything at all, are you willing to pay to read the L.A. Times or any other newspaper online? Can online publications survive without these so-called “paywalls?”
Emily Smith, Senior Vice President, Los Angeles Times
Ken Doctor, media analyst, Outsell; author, Newsonomics