Patt Morrison for April 3, 2012

How does creativity really work?

Imagine: How Creativity Works

Houghton Mifflin Harcourt

"Imagine: How Creativity Works" by Jonah Lehrer

What makes Bob Dylan’s “Like a Rolling Stone” so different than The Four Tops' “I Can’t Help Myself”?

Revelation, at least according to guest Jonah Lehrer.

Not that “I Can’t Help Myself” isn’t a great song, but to break the mold, to create a new pattern – to rhyme “used” and “juiced” – requires a kind of insight and creativity that artists, musicians, authors, poets, scientists and mystics have been trying to communicate for centuries.

They aren’t the only ones to be afflicted with it. We’ve experienced the “breakthrough” process at one point or another, but only recently has science started to be able to explain it.

Lehrer’s new book, “Imagine: How Creativity Works,” mixes talks of gamma rays and the STGs (the anterior superior temporal gyrus) with stories of epiphany, and he joins Patt today to share his findings.


Jonah Lehrer, author of “How We Decide” and “Imagine: How Creativity Works

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