Ganjaprenurialism – it’s on the rise. At least it has been since 2009, when the U.S. Justice Department announced that it would make busting medical marijuana operations a low priority.
But pot’s popular appeal was growing steadily long before that — in the ‘50s, reefer was just for rapists, murderers and juvenile delinquents; today nearly 40 percent of the United State population over 12 admits to having tried it. The for-profit growth and sale of medical marijuana is legal in 16 states and the District of Columbia, with “green” storefronts sprouting up in strip malls and openly advertising their wares.
Greg Campbell, author of “Pot, Inc,” writes that the “question isn’t if the nation will one day confront the differences between what the law says…and what science…and social culture say, but when.”
As a formerly non-inhaling journalist and a resident of Colorado — a state whose Constitution protects its citizens’ right to grow pot — Campbell decided to dive into what is both a subculture and an industry. He enrolled in the medical marijuana program and started farming pot in his basement in order to investigate what he calls the United States’ “schizophrenic” attitude towards the substance.
“Devil weed” or medical miracle? Outlaws or entrepreneurs? Will growing marijuana always be a shadow industry?