Patt Morrison For April 27, 2012

DogTV: Will dogs want to watch TV shows made just for them?


Have you ever wondered if your dog likes watching TV? The makers of DogTV are betting your furry friend does, which is why they’ve created the first cable network to deliver 24-hour programming for dogs.

According to producers, the idea is to stimulate doggy viewers to keep them relaxed and entertained while their owners are away. The shows on DogTV are actually three to six minute segments featuring grassy fields, bouncing balls and humans rubbing dog tummies. Executives at the network say their programming is scientifically designed to appeal to dogs and to potentially help comfort canines who suffer from separation anxiety.

However, some veterinarians doubt that DogTV programming will actually make dogs happier and suspect that the concept is more of a gimmick to make humans feel less guilty about leaving their pets home alone. A test of DogTV at the Escondido Humane Society in California, found that exposure to the channel at least temporarily helped reduce barking and antsy behavior. DogTV has been available through cable providers in San Diego since February and can also be accessed online. Its purveyors are planning to make it available on cable systems nationwide by the end of the year.


WEIGH IN:

Does your dog currently watch TV? Would you pay for special programming designed specifically for your four-legged friend?

Guests:

Beke Lubeach, Marketing Director, DogTV

Michael Chill, dog trainer, behavior specialist


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