It’s always difficult for book clubs to choose their next subject, but it’s especially difficult for Jeff Howe, who runs a book club with over 64,000 members…on Twitter. How does it work? What do they read? And with the world’s great books all tweeted in 140 characters, is it really worth it? Howe explains that it’s not only the format of books that is changing, but the entire reading experience. And that’s not necessarily a bad thing. Howe thinks Twitter could be the most social reading experience yet.
Is the book dying, or getting a social life?
Jeff Howe, assistant professor, multimedia journalism Northeastern University; author, "Crowdsourcing: How the Power of Crowds is Driving the Future of Business,"