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A dating event at South Restaurant & Bar on June 5, 2012 in Los Angeles, California.
Ever hear of a pheromone party? People looking for love – or at least a great conversation – try to find their perfect match using their noses. These shindigs are loosely based on scientific research on pheromones, hormones we emit as scents that can create strong attractions between people. Before the event, partygoers sleep in a clean shirt. Purists insist that they wear no perfume, cologne or deodorant. Upon arrival, guests rate one another solely based on their pheromones, inferred by sniffing the t-shirt samples, later to learn the identity of their love match.
Would you attend such a gathering? And how important is smell in our intimate relationships?
Judith Prays, a web developer who now lives in Atlanta, said she came up with the idea for pheromone parties after she failed to find a match online
Denise Hamilton, LA crime novelist, editor of Los Angeles Noir and perfume writer for the Los Angeles Times