Patt Morrison for July 20, 2012

Hollywood goes into damage control mode after theater shooting

A man purchases his ticket for the lates

FREDERIC J. BROWN/AFP/Getty Images

A man purchases his ticket for the latest Batman movie in Hollywood, on July 20, 2012 in California. Warner Brothers said it was 'deeply saddened' by Friday's massacre at a Colorado screening of its latest Batman movie, while The Hollywood Reporter, a trade journal, said the scheduled gala premiere of 'The Dark Knight Rises' in Paris had been cancelled, along with media events with director Christopher Nolan and cast members.

Do you have tickets to see “The Dark Knight Rises?” After this morning’s events in Colorado, are you still planning to go?

Warner Brothers certainly hopes so, but at the same time the company needs to be sensitive to the grieving families and shocked public. Warner Brothers has already decided to cancel the Paris premiere of the film and pull a movie trailer that had been running along with the "Dark Knight" — the trailer, for “Gangster Squad”, features four men opening fire in a movie theatre.

This type of spin control is common enough — in 2001, distribution companies postponed the release of “Donnie Darko” after the events of 9/11 — but how are the decisions made and do you feel they are effective or even necessary?

Guests:

Sharon Waxman, founder and editor of thewrap.com

Josie Huang, KPCC reporter who visited a Southern California theater this morning


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