Patt Morrison for July 23, 2012

Authors offer Democrats guidance in ‘The Little Blue Book’

The Little Blue Book by George Lakoff

Free Press

"The Little Blue Book: The Essential Guide to Thinking and Talking Decmocratic" by George Lakoff and Elisabeth Wehling

As voters prepare to elect the next president of the United States later this year, the political atmosphere across the country is becoming more polarized than usual. In such a partisan environment, some Democratic party members struggle to articulate their positions on hot button issues including health care, taxes and community values.

That is why George Lakoff, a professor of cognitive science and linguistics, and Elisabeth Wehling, a political strategist and author, have written a new book in which they offer guidance to Democrats in need of effective language to voice their ideas.

The authors aim to help Democrats support their policy-based assertions with correlating moral values.

Excerpt from 'The Little Blue Book'

WEIGH IN:

Do you think that many Democrats rely on political policy to assert their ideologies too often? Should Democrats state their moral bearings more vehemently?

Guest:

George Lakoff, professor of Cognitive Science and Linguistics at UC Berkeley; he is the author of “Don’t Think of an Elephant!” and co-author with Elisabeth Wehling of “The Little Blue Book: The Essential Guide to Thinking and Talking Democratic”


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