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How early voting will have lasting impact on American elections




Early voters fill out their ballots as they cast their votes before the general election in Miami, Florida.
Early voters fill out their ballots as they cast their votes before the general election in Miami, Florida.
Joe Raedle/Getty Images

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Early voting by absentee ballot will account for 35% of the presidential ballots cast this year, a statistic that is challenging campaigns' conventional wisdom about the final "72-hour push." How will the campaigns tailor their strategies in swing states after certain voters cast early ballots? And if you had to spend limited resources on a phone-a-thon or a door-to-door campaign, which is more effective? Alex Cohen and A Martínez delve into the number crunching and the big thinking behind it.

Guests:

Sasha Issenberg, political reporter and author of “Victory Lab: The Secret Science of Winning Campaigns"

Ken Vogel