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Photo shows Former California governor Arnold Schwarzenegger delivering a keynote address at the Navigating the American Carbon World (NACW) 2011 conference.

Former California Governor Arnold Schwarzenegger yesterday unveiled the opening of the Schwarzenegger Institute, a new public policy school at USC. In October, bookstores will see the arrival of "Total Recall: My Unbelievably True Life Story," the bodybuilder-turned-actor-turned-politician's new autobiography.

Clearly, Schwarzenegger wants the public to like him again. But after a messy divorce and a rocky governorship-how will that work?