Take Two for October 4, 2012

Does your Klout score matter?

Klout

Klout

Image of the Klout Logo.

Last week, California passed a law that forbids potential employers from asking job applicants for access to their social media accounts.

Meanwhile, other employers are starting to ask applicants for something else — their "Klout" score.

It's a measure of your social media influence. Alex Cohen and A Martinez talk to Mark Schaefer, author of the book "Return on Influence, The Revolutionary Power of Klout, Social Scoring, and Influence Marketing."


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