Take Two

News and culture through the lens of Southern California. Hosted by Alex Cohen & A Martínez

'Gangnam Style' gives boost to South Korea's national brand

by Take Two

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South Korean singer Park Jae-Sang, also known as Psy, speaks during a press conference after returning from a US trip, in Seoul on September 25, 2012. The chubby 34-year-old shot to international fame when his 'Gangnam Style' video went viral shortly after being posted on YouTube in mid-July. It has since notched up more than 270 million views on the video-sharing site. Recent appearances at the MTV awards in Los Angeles and on numerous prime-time US talk shows boosted his profile even higher, pushing 'Gangnam Style' to the top of the US iTunes Chart. KIM JAE-HWAN/AFP/Getty Images
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