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South Korean singer Park Jae-Sang, also known as Psy, speaks during a press conference after returning from a US trip, in Seoul on September 25, 2012. The chubby 34-year-old shot to international fame when his 'Gangnam Style' video went viral shortly after being posted on YouTube in mid-July. It has since notched up more than 270 million views on the video-sharing site. Recent appearances at the MTV awards in Los Angeles and on numerous prime-time US talk shows boosted his profile even higher, pushing 'Gangnam Style' to the top of the US iTunes Chart.
The music video, "Gangnam Style," by the South Korean artist PSY has gotten hundreds of millions of clicks.
This is great news to South Korean officials who are hoping the country's biggest musical export will boost the country's standing in the world.
The country's president wants to use the song to help create a national brand. We speak with Simon Mundy of the Financial Times.