The Yes on 30 campaign has launched five TV commercials, two of which feature the proposition's main proponent, Gov. Jerry Brown
We just heard about the effort to label genetically modified foods. Opponents of that proposition have poured more than $35-million dollars into their campaign. Money has been pouring into the other initiatives as well.
Much of it comes from individual donors. Here with some analysis is Joe Matthews, the California editor of Zocalo Public Sqaure, a local non-profit group that promotes civic participation.