Tasos Katopodis/Getty Images for Jumpstart

Brad Keywell co-founder and Director of Groupon reads to children at Bright Horizons on October 4, 2012 in Chicago, Illinois.

Every parent knows how important reading is to their child's development, and kids are more likely to read if they're given books they relate to.

But if you're a Latino parent your kids face a challenge. Education experts say there aren't enough non-white kids represented in the books children are assigned to read.

And in a country where nearly a quarter of the public-school population is Latino, this is a problem. We have Motoko Rich, education reporter for the New York Times, here to explain.