News and culture through the lens of Southern California.
Hosted by A Martínez
Airs Weekdays 9 to 10 a.m.

Campaigns mine Twitter, Facebook & other social media profiles for votes




An illustration of an Apple iPhone displaying the Facebook app's splash screen in front of the login page.
An illustration of an Apple iPhone displaying the Facebook app's splash screen in front of the login page.
Karen Bleier/AFP/Getty Images

Listen to story

04:54
Download this story 2.0MB

There's been a lot of hand-wringing about how companies mine the personal information of social media users to deliver targeted advertising. That strategy is now increasingly being used by political campaigns. 

KPCC's Sharon McNary reports what you "like" may end up affecting whom you vote for.