Take Two

News and culture through the lens of Southern California. Hosted by Alex Cohen & A Martínez

Could the X-Games be selling out?

by Take Two

54072 full
Levi LaVallee goes airborne en route to winning the golf medal in the Snowmobile Freestyle at Winter X Games Aspen 2013 at Buttermilk Mountain on January 24, 2013 in Aspen, Colorado. Doug Pensinger/Getty Images

Kobe Bryant, Peyton Manning - those guys are old news. Today, we're ignoring the NBA drama and the Pro Bowl hype, and taking a look at the other biggest stars in sports - people like Gretchen Bleiler, Tucker Hibbert and Shaun White.

And if you have no idea who they are, please turn in your cool card. 

Right now, these three athletes - along with many others - are participating in the Winter X-Games in Aspen. It's the first set of games in a newly expanded calendar of events that spans the globe - from France to Spain to Germany, Brazil and Los Angeles.

Advertisers like Red Bull and Jeep see the X-Games as a golden opportunity to reach that valuable Generation Y market.

But, corporate sponsors and expanded schedules doesn't sound very... well... cool. Could the X-Games be selling out?

A Martinez is joined by Brandon Graham, Action Sports host for ESPN and Street League Skateboarding commentator. 

blog comments powered by Disqus

Enjoy Take Two? Try KPCC’s other programs.

What's popular now on KPCC