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Avocados are sold at Tegucigalpa's main fruit and vegetable market El Mayoreo, on June 18, 2011.
By the time the Ravens sealed their Super Bowl win over the 49ers, Americans consumed around 79 million pounds of avocados. Until recently, most of those avocados were coming from San Diego County, the nation's top producing region. Now, U.S. demand is being filled by Mexico and Chile.
What has driven area farmers to ditch the avocado? The fruit is just way too thirsty. To talk about the difficulty in growing avocados here, we're joined by Rua Petty, a farmer from Fallbrook, Ca.