Take Two for February 13, 2013

Why are Americans so smitten with Sriracha?

Lay's "Do Us A Flavor" Finalist Announcement at NYSE

Diane Bondareff

Actress Eva Longoria and Chef Michael Symon join the Lay's brand at the New York Stock Exchange, Tuesday, Feb. 12, 2013, in New York, to introduce the three Lay's "Do Us A Flavor" contest finalist flavors - Lay's Cheesy Garlic Bread, Lay's Chicken & Waffles and Lay's Sriracha flavored potato chips - now available on store shelves nationwide.

Americans. Love. Sriracha. If you needed any more evidence of that, just find a bag of Lays potato chips

The hot sauce is one of three new flavors the chip-maker is trying out in grocery stores, along with chicken and waffles and cheesy garlic bread. Consumers can vote on which flavor they like the most

The American brand is so popular, you can get homemade onesies, iPhone cases, and high-heeled shoes, all covered with the product's iconic red rooster.

That brand, Huy Fong, is headquartered in Rosemead in the San Gabriel Valley. In case Sriracha isn't on your list of favorite things yet, Randy Clemens, author of "The Sriracha Cookbook," and the forthcoming, "The Veggie Lover's Sriracha Cookbook" is here to give us some tips on how to use the spicy sauce and fill us in on a little about its history.
 


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