JEWEL SAMAD/AFP/Getty Images
Mexican singer Paulina Rubio performs with Los Tigres Del Norte during the 12th Annual Latin Grammy Awards in Las Vegas, Nevada, on November 10, 2011.
American Idol is one of the many reality programs on the dial, a lot of which come from the production company Bunim/Murray.
It's behind hits like The Real World, Paris Hilton's The Simple Life and Keeping Up With the Kardashians, and has become the go to hit-maker for the 18 to 34 demographic. Now Bunim/Murray hopes to conquer a new slice of the industry: Hispanic audiences.
Gabriela Cocco- Sanchez, vice president of Bunim/Murray productions' brand new Latin division, joins the show to explain the new initiative.