Take Two

News and culture through the lens of Southern California. Hosted by A Martínez

Bunim/Murray hopes to corner Latino reality show audience

by Take Two

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Mexican singer Paulina Rubio performs with Los Tigres Del Norte during the 12th Annual Latin Grammy Awards in Las Vegas, Nevada, on November 10, 2011. JEWEL SAMAD/AFP/Getty Images

American Idol is one of the many reality programs on the dial, a lot of which come from the production company Bunim/Murray.

It's behind hits like The Real World, Paris Hilton's The Simple Life and Keeping Up With the Kardashians, and has become the go to hit-maker for the 18 to 34 demographic. Now Bunim/Murray hopes to conquer a new slice of the industry: Hispanic audiences.

Gabriela Cocco- Sanchez, vice president of Bunim/Murray productions' brand new Latin division, joins the show to explain the new initiative.

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