Take Two for February 20, 2013

Northgate Gonzalez market chain banks on Latinos' appetite for traditional foods

First Lady Michelle Obama Highlights Increased Access To Healthy Food In Underserved Communities

Kevork Djansezian/Getty Images

Oscar Gonzalez, co president of Northgare Gonzalez Markets, speaks speaks at the future site of Northgate Gonzalez Market as First lady Michelle Obama (R) Inglewood Mayor James Butts (L) Los Angeles City Mayor Antonio Villaraigosa (2ndR) look look on February 1, 2012 in Inglewood, California. The $264 million public-private fund plans to bring healthy food stores to under-served communities and create or retain up to six thousand jobs. The fund has committed $20 million in financing to Northgate for the first three projects, which are in South Los Angeles, Inglewood and the City Heights portion of San Diego. The first lady will end her two-day visit with a television appearance to promote her fight against childhood obesity and a fundraiser for her husband U.S. President Barack Obama.

The collective buying power of the Latino population in the U.S. will reach an estimated $1.5 trillion in 2015. Not surprisingly, researchers say that much of that money will be going to buying food. 

From the Fronteras Desk, Jill Replogle tells us about one family business who is banking on Latinos' love for traditional foods from their home country.


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