Ruben Barrales being interviewed for a video produced by UC Riverside.
One message coming out of this weekend's GOP convention is clear: To grow the party, Republicans must reach out to Latinos in California.
Grow Elect is a political action committee formed to do just that by recruiting, funding and training Latino Republican candidates for public office. The group recently hired Ruben Barrales as its new president.
Barrales former San Diego Regional Chamber of Commerce CEO also served under President George W. Bush.