Image of the popular soft drink maker, Soda Stream.
Since the '80s, Coke and Pepsi have waged TV ad and marketing campaigns against each other competing for your dollar at the supermarket or vending machine. Lately, a new player has jumped in the mix aggressively going after the soda superpowers.
Soda Stream, the cola DIY is pulling out all the stops to try to make a dent in the American pop market. With more we're joined by Joshua Rothman who wrote about Soda Stream in the The New Yorker.