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Should soft drink companies worry about the Soda Stream?




Image of the popular soft drink maker, Soda Stream.
Image of the popular soft drink maker, Soda Stream.
QVC

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Since the '80s, Coke and Pepsi have waged TV ad and marketing campaigns against each other competing for your dollar at the supermarket or vending machine. Lately, a new player has jumped in the mix aggressively going after the soda superpowers. 



Soda Stream, the cola DIY is pulling out all the stops to try to make a dent in the American pop market. With more we're joined by Joshua Rothman who wrote about Soda Stream in the The New Yorker.