John Sciulli/Getty Images for Samsung
A general view of atmosphere during the opening day of The Samsung Galaxy Experience at SXSW on March 9, 2013 in Austin, Texas.
Today, tech giant Samsung unveiled its newest version of the Galaxy cell phone, the S4. The previous model proved to be a serious iPhone competitor when it became the highest selling smartphone in the world in the third quarter of 2012.
Samsung held its launch event in New York. Watch the video here (it starts around 40 minutes in):
"I think Samsung happened to be at the right place at the right time," said Dan Ackerman, senior writer at CNET, on Take Two. "They had a really big device with a big screen that looks nice and did a lot of things so they can be the anti-Apple. That one alternative people could hone in on if they didn't want to be iPhone people."
Since then, the iPhone has topped smart phone sales once again, but could this new iteration of the Galaxy permanently unseat Apple from the top?
"I do think it's unlikely, there are so many people who are really loyal to their iPhones and frankly once Apple has you and you own a lot of other apps and content from Apple you can't take that stuff to another operating system," said Ackerman. "It's hard to get people to move away from that, but I think if Apple has another couple of generations of lackluster products that don't excite people and people find that they want a larger screen that Apple does not offer, that's how you really get people to sign up."