Win McNamee/Getty Images
Republican National Committee Chairman Reince Priebus talks with members of the press after speaking at the National Press Club March 18, 2013 in Washington, DC. During his remarks on a recent "autopsy" held by the RNC on its shortcomings in the 2012 presidential campaign, Priebus announced a series of recommendations including fewer presidential debates, an earlier national convention, and community outreach programs in addition to other new initiatives.
This morning, the Republican National Committee released a new report on its shortcomings. The 98-page analysis has been dubbed an "autopsy" of the GOP, following failures in last fall's election.
Speaking at the National Press Club a few hours ago, RNC chair Reince Preibus outlined some of the study's basic findings:
"Our message was weak- our ground game was insufficient; we weren't inclusive; we were behind in both data and digital."
To help improve the GOP's standing in the digital realm, the party plans to open shop in San Francisco and hire a chief digital and technology officer.
For more on the digital future of the Republican Party, we're joined now by Steve Friess, technology reporter with POLITICO.
Read the full GOP report: