This morning, the Republican National Committee released a new report on its shortcomings. The 98-page analysis has been dubbed an "autopsy" of the GOP, following failures in last fall's election.
Speaking at the National Press Club a few hours ago, RNC chair Reince Preibus outlined some of the study's basic findings:
"Our message was weak- our ground game was insufficient; we weren't inclusive; we were behind in both data and digital."
To help improve the GOP's standing in the digital realm, the party plans to open shop in San Francisco and hire a chief digital and technology officer.
For more on the digital future of the Republican Party, we're joined now by Steve Friess, technology reporter with POLITICO.
Read the full GOP report: