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GOP 'autopsy' pinpoint's party's failures in last year's election

by Take Two®

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Republican National Committee Chairman Reince Priebus talks with members of the press after speaking at the National Press Club March 18, 2013 in Washington, DC. During his remarks on a recent "autopsy" held by the RNC on its shortcomings in the 2012 presidential campaign, Priebus announced a series of recommendations including fewer presidential debates, an earlier national convention, and community outreach programs in addition to other new initiatives. Win McNamee/Getty Images

This morning, the Republican National Committee released a new report on its shortcomings. The 98-page analysis has been dubbed an "autopsy" of the GOP, following failures in last fall's election. 

Speaking at the National Press Club a few hours ago, RNC chair Reince Preibus outlined some of the study's basic findings:

"Our message was weak- our ground game was insufficient; we weren't inclusive; we were behind in both data and digital."

To help improve the GOP's standing in the digital realm, the party plans to open shop in San Francisco and hire a chief digital and technology officer.

For more on the digital future of the Republican Party, we're joined now by Steve Friess, technology reporter with POLITICO.  

Read the full GOP report: 

RNC Growth Opportunity Book 2013

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