Take Two

News and culture through the lens of Southern California. Hosted by Alex Cohen & A Martínez

Godfather of modern bodybuilding dies

by Take Two

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Joe Weider and Arnold Schwarzenegger JoeWeider.com

The godfather of bodybuiding, Joe Weider, passed away over the weekend at Cedars Sinai, he was 93.  He started the popular magazines like Muscle and Fitness, Flex, Men's Fitness or Shape and brought weight lifting to the masses. He also founded the Mr. Olympia body building competition that discovered names like Arnold Schwarzeneggar and Lou Ferrigno.

For more on the life and legacy of the Master Blaster, we're joined by John Balik. He was a competitive body builder, friend and colleague of Weider's for more than 40 years. He now runs Iron Man Magazine.

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