Area communities aren't the only ones trying to capitalize on the popularity of Coachella. Fashion designers are also jumping on the opportunity to get their brands in front of the tens of thousands of Coachella-goers.
RELATED: Check out Trina Turk's Instagram
Armani Exchange and H&M are sponsors of the event, and other designers say they are going for inspiration and to pick up on fashion trends including local women's clothing designer, Trina Turk.
To find out what attracts her to Coachella, we paid a visit to Trina at her offices in Alhambra.