Take Two®

News and culture through the lens of Southern California. Hosted by A Martínez

Jason Collins's coming out could be a big win for Nike

by Take Two®

59596 full
Jason Collins #98 of the Washington Wizards rebounds against the Chicago Bulls at the United Center on April 17, 2013 in Chicago, Illinois. Jonathan Daniel/Getty Images

Jason Collins's coming out was exciting for Jack Davis, but it's also exciting for Nike. The LGBT community's buying power is reportedly worth almost $800 million.

Nike sponsors Collins, and last June, the company held its first ever LGBT sports summit. That means this news could be a slam dunk for Nike.

Joining us for more is ESPN commentator LZ Granderson.

blog comments powered by Disqus

Enjoy Take Two®? Try KPCC’s other programs.

What's popular now on KPCC