Take Two for April 30, 2013

Jason Collins's coming out could be a big win for Nike

Washington Wizards v Chicago Bulls

Jonathan Daniel/Getty Images

Jason Collins #98 of the Washington Wizards rebounds against the Chicago Bulls at the United Center on April 17, 2013 in Chicago, Illinois.

Jason Collins's coming out was exciting for Jack Davis, but it's also exciting for Nike. The LGBT community's buying power is reportedly worth almost $800 million.

Nike sponsors Collins, and last June, the company held its first ever LGBT sports summit. That means this news could be a slam dunk for Nike.

Joining us for more is ESPN commentator LZ Granderson.

blog comments powered by Disqus