Women pose for a picture during Dia de los Muertos at the Hollywood Forever Cemetery in 2011.
The backlash was hard and it was swift after word spread yesterday that the Walt Disney Company filed to trademark the term "Dia de los Muertos" for an upcoming film. Dia de los Muertos (or "Day of the Dead) is a centuries-old Mexican holiday that celebrates the lives and memories of loved ones who have passed away.
People cried out and petitions were signed to stop the studio from doing so, and by the end of the day, Disney pulled its filing.
Adolfo Flores with the LA Times joins the show with more.