Emilio Romano, president of Telemundo, arrives at the first annual Mexican Billboard Awards on Thursday, Oct. 20, 2011, in Los Angeles.
Last week, you might remember we covered the television Upfronts, the annual event when all the big cable and broadcast networks present their programming for the coming year to advertisers.
It's an uphill battle for many stations, trying to get more advertiser dollars for a diminishing broadcast audience. Except in Spanish language media, where the number of viewers is holding steady and growing in some demographics.
Just like in politics, there's a rush to capture this fast-growing audience and the Spanish-language broadcaster Telemundo presented a bold plan to do just that.
Here to tell us more is Telemundo president, Emilio Romano.