News and culture through the lens of Southern California.
Hosted by A Martínez
Airs Weekdays 9 to 10 a.m.

Brittney Griner and the future of the WNBA




Brittney Griner #42 of the Phoenix Mercury prepares to take a free throw shot against Japan during the preseason WNBA game at US Airways Center on May 19, 2013 in Phoenix, Arizona.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.
Brittney Griner #42 of the Phoenix Mercury prepares to take a free throw shot against Japan during the preseason WNBA game at US Airways Center on May 19, 2013 in Phoenix, Arizona. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.
Christian Petersen/Getty Images

Listen to story

04:42
Download this story 2.0MB

WNBA rookie Brittney Griner made a spectacular set of plays earlier this week when she dunked twice in one game during her professional debut. 

While many think that this is just the thing the WNBA needs to thrive, but others are less convinced.

Recently the firm 24/7 Wall St. put out its annual list of companies and brands that are headed for extinction. Its list included poor performing brands like Nook, Volvo and Martha Stewart Living, but the WNBA also made that list, coming in at number seven.

To talk about the business future of the WNBA we talk with David Carter, principal with the Sports Business Group.