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Could Amazon find success in online sales of fine art?




A gallery assistant adjusts a print in a set of 100 by Sir Eduardo Paolozzi estimated to fetch3,000 GBP in Bonhams auction house on November 25, 2011 in London, England. The auction of prints of works ranging from old masters to contemporary artists takes place in London on November 29, 2011.
A gallery assistant adjusts a print in a set of 100 by Sir Eduardo Paolozzi estimated to fetch3,000 GBP in Bonhams auction house on November 25, 2011 in London, England. The auction of prints of works ranging from old masters to contemporary artists takes place in London on November 29, 2011.
Oli Scarff/Getty Images

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Buying high-end art usually means browsing through high-end galleries, but that soon may change.

Galleries like Artsy and Saatchi are selling fine art online, and rumor has it that Amazon has plans to become a virtual dealer of paintings, scultptures and prints, too. 

To get a sense of how the art world is taking this news, we turn to Francine Ellman, president of the art consulting firm ArtSource LA in Santa Monica.