Take Two

News and culture through the lens of Southern California. Hosted by Alex Cohen & A Martínez

How the brain creates the 'buzz' needed to spread ideas

by Take Two

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Psychologists report for the first time that the temporoparietal junction (TPJ) and dorsomedial prefrontal cortex (DMPFC) brain regions are associated with the successful spread of ideas, often called 'buzz.' Matthew Lieberman/UCLA
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