Kimihiro Hoshino/AFP/Getty Images
Twitter logo is displayed at the entrance of Twitter headquarters in San Francisco on March 11, 2011 in California.
Black Twitter users showed their collective might after it was announced that a juror in the George Zimmerman trial had received a book deal. Public outrage over social media prompted the juror's book agent to back off.
According to a piece on Buzzfeed, "Black Twitter" has also played a role in the downfall of celebrity chef Paula Deen and the popularity of the show Scandal which stars an African-American lead.
Michelle Taylor, who tweets and blogs under the moniker Feminista Jones, writes in Salon about how this trend became abundantly clear in the wake of the Zimmerman trial.