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News and culture through the lens of Southern California. Hosted by A Martínez

What is the true value of an Emmy?

by Take Two®

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(L-R) Actor Aaron Paul, Academy of Television Arts & Sciences Chairman & CEO Bruce Rosenblum and actor Neil Patrick Harris pose onstage following the 65th Primetime Emmy Awards nominations announcements at the Television Academy's Leonard H. Goldenson Theatre on July 18, 2013 in North Hollywood, California. Alberto E. Rodriguez/Getty Images

Netflix shook up today's Emmy nominations. Its political drama, "House of Cards" became the first non-broadcast program to be nominated for an Emmy. House of Cards received nine nominations, including best drama.

With all the talk about the new golden age of television, we wondered if Emmy awards, always the poor cousin to Oscar, might be getting a something of a boost. What's the value of winning an Emmy?  

TV Guide Business Editor Steve Battaglio says it can be quite significant sometimes, other times, not such a big deal.

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