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Dodgers' Puig looks to capitalize on meteoric rise

by Ben Bergman | Take Two

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Yasiel Puig #66 of the Los Angeles Dodgers on first base after his single in his major league debut against the San Diego Padres during the first inning at Dodger Stadium on June 3, 2013 in Los Angeles, California. Harry How/Getty Images

As the second half of the Dodgers season gets under way, there's one player fans seem to be watching more than any other: Yasiel Puig. This week, the Cuban-born outfielder hired a new marketing agent to capitalize on his popularity. 

But KPCC's Ben Bergman reports the rookie's commercial future may not necessarily be as bright as he might like.

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