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Al-Jazeera hopes to break ground in American news market

by Take Two®

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A picture taken on March 21, 2012 shows a microphone with the logo of Qatar-based broadcaster Al Jazeera before the French Cup football match Paris vs. Lyon on March 21, 2012 at the Parc des Princes stadium in Paris. FRANCK FIFE/AFP/Getty Images

The Qatar-based news network Al-Jazeera is coming to America.

Starting August 20th, Al-Jazeera America will begin broadcasting 24/7 live coverage of American news. In addition to around-the-clock news coverage, Al-Jazeera America executives say that the network will be an unbiased source of news.

In order to gain a foothold in the American market, Al-Jazeera America will have to establish itself as different from well-entrenched networks like CNN and FOX.

Here to discuss Al-Jazeera's future in America is NPR media correspondent David Folkenflik.

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