Logo for Live Nation's locally grown concessions effort.
Tonight, Kid Rock performs in Irvine at the Verizon Wireless Ampitheater. While Kid Rock hails from Michigan, the food available for concert-goers will have had a much shorter commute.
That's because the entertainment company Live Nation is introducing local foods and vegetarian meals at its 38 amphitheaters across the US.
For more on this we're joined now by Brian Yost, who oversees the concessions for all of Live Nation's venues in America.